When I think about the amount of information out there on the web about blogging and about social media in general, it’s staggering. Just like Starbucks, it seems that self-professed social media experts are popping up on every corner. They churn out content on a regular basis, advising readers about the benefits of social media marketing. Most of the information I’ve read and/or heard about social media center on a few benefits it can have for your brand:
I’ve been blogging since 2005 and I can attest to its benefits. But there’s another important reason for blogging that I wanted to add to the above list. Yes, maintaining a regular blog for your company is a useful resource for your target audience, but it can be an enormous resource for you as well. Imagine you have been asked to keynote an important seminar pertaining to your field. If you have been maintaining a regular blog for a few years, you will have an enormous amount of content from which you can create your presentation. You don’t have to write it entirely from scratch. You don’t have to remember the details of a particular case study from three years ago. You don’t have to remember that piece of advise you shared with an employee or a client. It’s all right there in your blog. All you have to do is type in a search request and start pulling the articles.
A blog is a giant virtual file cabinet of ideas that can be re-purposed again and again. And you don’t even have to post a blog article every single day. To date, I have written 594 blog articles on a variety of topics pertaining to video and video production. I’ve been blogging for almost six years, which means I have posted roughly 99 articles each year; that equals to approximately eight articles per month, or two articles per week. It’s incredibly easy to do, and the benefits are far-reaching.
